Ron Luce, director of Teen Mania, a ministry devoted to raising fired-up young Christians, was quoted in the NY Times this morning saying,
"If MTV can give them the best, why can't us Christians give them the best?" said Mr. Luce of Teen Mania. "If MTV values them more than we do, then MTV is going to get their hearts."
The article spoke of Christian Ministries with financial wherewithal who are starting to go beyond traditionally Christian resources to meet their marketing needs. The underlying thought is that secular resources are "the best" resources in terms of perceived quality and effectiveness.
On the other side of the coin, post Passion-Narnia-Purpose Driven media gurus in the secular arena are recognizing that there are big dollars to be made in reaching Christians. It's anticipated to be a $9.5 billion dollar market by 2010.
So, are these matches made in heaven or rather unholy alliances? What do you think?
Here's an ad for Teen Mania by Tocquigny, a "secular" marketing firm out of Texas. While they've got a dozen people working on the account, there were some on their staff who simply preferred not to be involved. Tocquigny also worked to revamp the Teen Mania website. Take a look...pretty slick!
Is there something to be said for keeping Chirstian business "in the family" so to speak, or is the urgency of our times such that we need to get the Word out as powerfully and effectively as we can with the "best" resources that money can buy?